IGNITE! 2019 was all about the X's and O's of customer experience that every team needs to build a winning playbook: from the Online eXperience to the Offline eXperience to the Operations eXperience. This year's speaker lineup was stacked with big-league players equipped with strategies to draw up the best plays for any organization.
Keynote Speakers
Julie Spencer Washington
Founder & President
Inspired Actions
Former CMO, Champion Petfoods & Jamba Juice; marketing leader at P&G, Gillette, Nestlé Purina
Geno Church
Captain of the Shared Ship, Author
Pirate for Good
Hall of Fame Marketer; former Discovery & Strategy Director, Brains on Fire
Speaker Tracks
Operations Experience
"How User-Centric Design Makes Customers Successful" (Anya Gerasimchuk, GE Aviation) · "Maturing Your UX Team" (Cristine Cravens, Kroger) · Workshop: "Purpose-Driven Marketing Strategy" (Anne Oudersluys, Core Impact)
Online Experience
"Product or Campaign Thinking" (Lydia Henshaw, MoxieGirl) · "Embracing a 'Pinball' Customer Journey" (Matt Nitzberg, Nepa) · Workshop: "UX Writing" (Autumn Cayabyab, Paycor)
Offline Experience
"From Surface to Strategy" (Catey Corl, g2o) · "Scalable Tools for Your CX Program" (Marilyn Cox, Clubessential Holdings) · Workshop: "Design Thinking for CX" (Jeff Hendrickson)
New that year: "Lunch Huddles" — informal small-group discussions with 20 different speakers and CX experts on topics from B2B digital journeys to design thinking to omni-channel strategy.
2019 Sponsors
