One thing organizations learned that year? Just how important it is to understand, connect, and engage with your customers and employees. In its fourth year, IGNITE brought together marketing and CX professionals to share best practices, proven tools, smart ideas, and inspiring stories on how to positively influence customers' experiences.
Featuring two days of inspirational speakers, three expert keynotes, 20+ breakout sessions, and interactive small-group "Power Studios," IGNITE! 2021 was a hands-on mental workout to up your game, motivate your team, strengthen your company's results, and advance your career — held fully virtually.
Keynote Speakers
Megan Burns
Founder & Principal, former Forrester Analyst
Experience Enterprises
"The Past, Present, and Future of Customer Experience"
Rishad Tobaccowala
Senior Advisor, Author, Educator
Publicis Groupe
"How Marketing Is Being Reinvented for an Experiential Age"
Brian Solis
Global Innovation Evangelist, Digital Anthropologist
Salesforce
"The New Role of Marketing in CX"
Agenda Highlights
Tuesday, April 20
12:05–12:45pm
Keynote: Megan Burns — "The Past, Present, and Future of Customer Experience"
1:00–1:45pm
Breakouts: Behavioral Economics (Melina Palmer) · Consumer Privacy (Michael Loban, InfoTrust) · Corporate Culture & Brand (Shana Harris, Warschawski) · Data Fitness (Burke Inc.)
2:00–2:45pm
Power Studios (interactive roundtables)
3:00–3:45pm
Breakouts: Marketing & Brand (Steve Mintz) · Brand Differentiation Panel · Customer Dashboards (Shawn Phillips) · Chief Customer Officer (Nicholas Zeisler) · Insight-Driven Decisions (Diane Isler)
4:00–5:00pm
Virtual Networking & Exhibit Hall
Wednesday, April 21
12:05–12:45pm
Keynote: Rishad Tobaccowala — "How Marketing Is Being Reinvented for an Experiential Age"
1:00–1:45pm
Breakouts: Design Thinking (Sanjay Puligadda) · Customer Voice (Jeff Ernst, SlapFive) · Human + Tech Synergy Panel · Inclusive Work Environments (Dima Ghawi) · Preventative Research (Tyler King, IBM)
2:00–2:45pm
Power Studios (interactive roundtables)
3:00–3:45pm
Breakouts: Disney-like Culture (John Formica) · Post-Sale Marketing (Amy Mengel) · Marketing Automation (Keri Witman) · CX Culture (Mihali Stavlas) · Community Listening Panel
4:00–4:45pm
Keynote: Brian Solis — "The New Role of Marketing in CX" (with Nick Glimsdahl, VDS)
2021 Sponsors
