In the world of marketing, we talk a lot about brand value and brand promise — but it's not the company that owns the brand, it's the people who experience it. That's the concept behind Total Experience: the systems, processes, and technologies that support both Employee Experience and Customer Experience.
Today's tight labor market means the employees you depend on to deliver a great Customer Experience have many options when a company doesn't serve up a great Employee Experience. Our eight-hour in-person conference featured speakers focused on the internal and external elements that add to — or enhance — Total Experience.
Speakers
Nick Brunker
Group Director of Experience Strategy
VMLY&R
"Building Better CX through Jobs Theory"
Jalan Nored
Interim Director of Marketing
DMG
"How Employee Experience Can Boost Your Bottom Line"
Gina Leranth
Sr. Director, Customer & Product Marketing
Paycor
"The Infinite Loop of Customer Experience"
Mary Mathes
Director of Data Insights
Alpha-Diver
"Unlocking Better CX through Neuroscience"
Jay Picconatto
Head of Global Commerce
General Mills
Closing Keynote: "Humanized Commerce"
2022 Sponsors
