The in-person IGNITE! 2024 conference brought together local, regional, and national thought leaders and learners to discuss the dynamic intersection of marketing, customer experience (CX), and artificial intelligence (AI).
Attendees got a first-row seat on the latest innovative strategies, case studies, and evolving technologies — hearing from CX and AI experts and enthusiasts with visionary insights for now and for the future, leaving with actionable strategies to apply in their own organizations.
Admission also gave attendees access to the National Underground Railroad Freedom Center's permanent and traveling exhibits, learning stories of freedom's heroes through interactive experiences and storytelling on social justice.
Speakers
PB
Pete Blackshaw
Founder & CEO
BrandRank.AI · Moderator
CF
Carl Fraik
Executive Director
Cincinnati AI Catalyst
MB
Maddie Bell
Co-Founder & CEO
Scheduler AI
KR
Kendra Ramirez
CEO
KR Digital Agency
JS
John Stieger
Chief of Staff
InfoTrust
CS
Chrissy Stevens
VP, Services
Ascribe
LR
Lara Rice
Managing Director, Training, CX & Product Dev.
Ascribe
MS
Michael Stich
Partner
Court Avenue
CM
Colin McDowell
Exec. Director, Growth Strategy Practice Lead
Court Avenue
KC
Dr. Kelly Cohen
Director, AI Bio Lab
University of Cincinnati
AT
Aaron Templer
Founder + Strategist
Three Over Four
CB
Cortlan Booker
Sales Manager
Spectrum Reach · Moderator
AB
Anne Baum
Marketing Director
Towne Properties
JW
Jake Whitman
Founder
Really Good Boxed Wine Company
MG
Michael Green
Project Manager, AI Thought Leadership
GNGF
JH
Jeff Hendrickson
UX Research Manager
WestRock Company
Agenda
8:00–9:00am
Registration, Coffee & Bagels
9:00–9:15am
Introduction
9:15–10:15am
Understanding AI in Marketing
Mod: Pete Blackshaw, BrandRank.AI · Panel: Carl Fraik, Cincinnati AI Catalyst; Maddie Bell, Scheduler AI; Kendra Ramirez, KR Digital Agency; John Stieger, InfoTrust
10:15–10:30am
Mini-Break / Netwalking
10:30–11:30am
AI in Customer Data Analysis
Chrissy Stevens & Lara Rice, Ascribe
11:30am–12:30pm
Personalization and the Customer Experience
Michael Stich & Colin McDowell, Court Avenue
12:30–2:00pm
Lunch & Freedom Center Exhibits
2:00–3:30pm
Ethical Considerations and Privacy in AI
Dr. Kelly Cohen, University of Cincinnati AI Bio Lab; Aaron Templer, Three Over Four
3:30–4:30pm
Success Stories and Cautionary Tales
Mod: Cortlan Booker, Spectrum Reach · Panel: Anne Baum, Towne Properties; Jake Whitman, Really Good Boxed Wine Co.; Michael Green, GNGF; Jeff Hendrickson, WestRock Company
4:30–5:00pm
Museum & Freedom Center Exploration
2024 Sponsors
